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Creative
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Sodimac Homecenter and McCann Lima Offer Rest to Tired Drivers in Peru

McCann LATAM, 7 months, 2 weeks ago

Special billboards give drivers a place to sleep

Sodimac Homecenter and McCann Lima Offer Rest to Tired Drivers in Peru

In Peru, one in every three road accidents is due to driver fatigue. During summertime, these accidents are most likely to occur on the Panamericana Sur Highway, the road from Lima to the Chilean border that includes a long stretch of nothing but billboards and surrounding unscenic flatlands. To make matters worse, there are no areas where drivers can stop and rest. Sodimac Homecenter saw this as an opportunity to provide tired drivers with much more than just another billboard. Sodimac created a rest stop around its billboard that brought drivers the comforts of home. Tired drivers can park for free and nap in a sheltered single-car garage decorated like a bedroom, provided with the service of 24/7 security and amenities such as a Wi-Fi connection and sleep masks. 

 

 The homecenter billboard doesn’t just sell you something for your house, but delivers the restful comforts of home when you need it the most.

 



Creative Agency

Account Manager: Andrea Roselló (VP)

Chief Creative Officer: Mauricio Fernández Maldonado/ Nicolás Romanó/ Christian Caldwell

Creative Director: Jomi Rivera / Erick Galván

Copywriter: Alvaro Soto

Art Director: Kevin Contreras

Planner: Alessandra Noceda (Strategic)

Account Director: Mirjana Slavkovic

CEO: Max Gutierrez

Designer: Luis Veliz (Graphic)

Creative Agency: McCann Lima

Account Executive: Daphne Kizner

Account Management: Sandra Velasquez (Assistant)

Media Agency

Media Agency: Starcom

Music and Sound

Audio Post Production: Audiosuite

Post Production / VFX

Post Production House: Highend

Production Company

Production Company: Saturno

Production Manager: Carla Dextre