SocialChain Appoints Amelia Wollaston as Head of Influencer

Amelia Wollaston has joined SocialChain as head of influencer. Reporting to Tom Bellamy, executive creative director, she will be the driving force behind the agency's pioneering collaborations offering - a best-in-class approach to working in partnership with external creators.

Working closely with the SocialChain team, Amelia will oversee the development of creator campaigns that have an emphasis on authentic storytelling, enabling brands to connect with audiences and build trust. As well as establishing new creator partnerships and ways of working to unlock growth across SocialChain’s impressive client portfolio.

An experienced influencer marketing strategist, Amelia joins SocialChain from Grapevine Digital where she was a senior account director. Part of the ever-evolving realm of digital influence and creator for over six years, she has a wealth of expertise in establishing connections between creators and audiences. 

Amelia has worked in both specialised influencer marketing agencies including Billion Dollar Boy and leading social agencies. Collaborating with brands such as L’Oréal Paris, SC Johnson, Garnier, La Roche-Posay, Pepsico, alongside Universal, Disney, and Warner Bros., across the luxury goods, FMCG, and entertainment sectors she has delivered impactful, award-winning influencer campaigns.

Pete Metcalfe, CEO at SocialChain, said, “Amelia is a force to be reckoned with when it comes to impactful influencer marketing, her expertise and track record is second to none. She has been part of some of the biggest brands and businesses that have been at the forefront of the creator economy. We’re proud to have her as part of the SocialChain team, it's further proof of our commitment to evolve our agency offering with the strongest talent in the industry.

Amelia Wollaston, added, "What attracted me to the role at SocialChain was the agency’s new creator-led proposition focused on putting people before platforms. 

Audiences are seeking more authenticity, as such it's vital for brands to connect with them on a personal level if they want to capture attention and drive impact. At SocialChain we're not just shaping the future of influencer strategies; we're championing the creator economy to spearhead a revolution in how brands establish meaningful connections with their audiences in the online age.”