Snooze's New Campaign by Whippet Positions The Brand As The Ultimate Comfort Detector
Melbourne-based brand transformation agency Whippet has launched a new brand platform and integrated campaign for Aussie bedroom retailer Snooze.
The campaign will run nationally through TV, radio, digital, social and in stores, and is the first work from the agency after a successful pitch in March.
The new work heralds a shift for Snooze as the brand launches its proprietary system, the Snooze Profiler, under a new brand platform that establishes Snooze as the destination for expert advice on all things comfortable, starting with a bed.
The campaign will run nationally through TV, radio, digital, social and in stores, and is the first work from the agency after a successful pitch in March.
The new work heralds a shift for Snooze as the brand launches its proprietary system, the Snooze Profiler, under a new brand platform that establishes Snooze as the destination for expert advice on all things comfortable, starting with a bed.
The Snooze Profiler system asks customers a few simple questions about how they sleep and how they live, and takes a customer's preferences into account to help them find a mattress that may better suit them. The campaign includes two 15 second television commercials shot by director Tracey Rowe, featuring a range of bed lovers basking in the comfortable positions that are unique to them.
Says Tod O'Reilly, ECD, Whippet: "Snooze is a well-known Australian brand with great values. And with this work we had a great opportunity to help drive a shift in perception that will continue over time."
Says Simon Beaty, managing director, Snooze Australia: "The introduction of the Snooze Profiler takes Snooze to the next level and maintains the brand as Australia's leading bedroom specialists."
Says Irene Tutek, brand, content and campaign manager: "We're thrilled with the work Whippet has developed within an extremely tight timeframe. It was a pleasure working with a senior and nimble team who understood our current challenges and were able to deliver a flexible platform that can evolve with our business."
