Snoop Summons Lion In New Adidas/Foot Locker Ad

Snoop Lion, Reggae's new heavy-hitter, stars in Rokkit’s new spot for Adidas.

 

Teaming up again with Creature London, their flair for stunning effects and powerful imagery shines through, as the hero summons a pluming a giant CGI lion to patrol alongside him. 

 

The spot was directed by Rokkit’s Alex & Steffen (Alexander Kiesl and Steffen Hacker). The pair’s last collaboration with these sporting giants provoked an other worldly response that saw the Adidas Space Diver sell-out in only three days. After seeing this, who could expect anything different."

 

View the spot below: 

 

 

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