Sniper Enters Strategic Partnership with Handloom Picture Company

Commercials and content production company, Sniper, and ad-filmmaker and activist Ram Subramanian’s Handloom Picture Company, have entered a strategic partnership to co-produce TV commercials and digital content. The partnership commenced earlier this month with Ram directing the new OLX Mundi Dance commercial.

Ram has previously served as Director at Nirvana Films. His past agency stints also include Trikaya Grey, Contract and Ogilvy – where he ventured into direction from copywriting.

Commenting on the partnership, Ram Subramanian, Founder & Director of Handloom Picture Company, said, “It happened by chance actually, I was looking for a producer to handle the production department for Handloom Picture Company and had met Chahna regarding that...After a coffee and a conversation we decided to collaborate instead so that our clients can get the best of what we both have to offer...Out of the box creative and film solutions and world class production quality”.

Ram has directed commercials for leading brands like Levi’s, Nokia, Thomas Cook and ING Vysya Bank apart from the viral Mute series. As an activist and a movement creator, his work for the Dear Neighbour Movement and #ProfileForPeace has made news many times over.

“Ram’s sensibilities translate into telling narratives that tug at the heartstrings. Handloom Picture Company will add to Sniper’s range a fresh perspective guided by its founder’s signature touch,” said Chahna Rupani, Senior Vice President & Executive Producer, Sniper.

A part of Roopak Saluja’s The 120 Media Collective and led by Executive Producer, Chahna Rupani, Sniper aims to redefine commercials and content production with its lean and agile approach. Bang Bang Films - India’s International Production Company, also a part of The 120 Media Collective, was the precursor to Sniper and now falls under Sniper’s wider repertoire. The production services company most recently handled the India schedule for Coldplay’s latest music video, Hymn for the Weekend.

Sniper has consistently added a host of renowned directors to its roster, including Rob Cohen (The Fast and the Furious), critically acclaimed director Dibakar Banerjee, and the Rock On!! & Fitoor director, Abhishek Kapoor.