Snickers Adds Twist to Iconic Tagline in Lockdown-Inspired Campaign

As people are getting restless in quarantine and are missing the outside world each day, Snickers and BBDO Guerrero found a bold way to highlight one of the best things about staying home - being you.

A twist to its famous tagline 'You’re Not You When You’re Hungry', the series of social posts shares the amusement of missing out on office pet peeves while being your truest self when staying at home. The social media campaign on Facebook ‘You Stay You When You #StayHome’ is growing into a crowdsourced effort, as people fill in the blanks and share their own relatable and comical stories, which are being turned into relevant, nonstop content.

Snickers senior brand manager, Marilyn Chew says: “BBDO Guerrero’s twist on the Snickers global line couldn’t have come at a better time. This campaign of humorous posts is exactly the positive boost our consumers need.” 

BBDO Guerrero creative chairman David Guerrero shares: “We thought it would be good for the brand to champion the positive side of working from home. And as the team discovered, there are definitely some upsides to the situation.”

To see the social media campaign, click here.