Vance, who has been with SMG for seven years, will relocate to Sydney for the new role and lead the national strategy team, working closely with Strategy Directors Laura Davey, Penny Shell and Sergio Brodsky.
"This is a timely and well deserved promotion for Chris. As many of our clients are dealing with disruption within their industries, Chris's innovative thinking and ability to drive transformation will be highly valued by our clients." said SMG Australia CEO Chris Nolan.
Vance added: “SMG is a fantastic agency with great clients and potential. I look forward to the new challenge of accelerating our strategic product nationally.”