Sloggi Combats 'Branger' in New Campaign from MullenLowe Group

Underwear brand sloggi has released a new mini-series in continued support of the new ZERO Feel range – seemless bodywear with no wires or fastenings that seeks to revolutionise the bra category.

The work, created by MullenLowe Group, introduces the notion of ‘Branger’ (Noun: The feeling of intense anger at the bra that is slowly killing you.)

The work features comedian Janine Harouni who, in six mini episodes, takes the viewer through the various stages of Branger including acceptance, denial, epiphany, relapse through to being truly unfastened.

The work will appear online and in social with a media partnership in the UK with Lauren Laverne’s The Pool – the female-focussed online fashion destination.