Peach
dlmdd
liahome
Wake The Town
adstars
Gear Seven/Arc Studios/Shift
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

Sky Bet Appoints Grey London as Agency of Record

ADD TO COLLECTION

Grey is initially tasked with developing a long-term strategic brand platform for Sky Bet

Sky Bet Appoints Grey London as Agency of Record

Following a competitive pitch, the UK’s Number 1 betting brand, Sky Bet, has picked up Grey London as the agency of record.

Grey is initially tasked with developing a long-term strategic brand platform for Sky Bet, to help set the future direction of the business and further cement its position at the front of the UK’s betting brands. 

On the appointment, Leigh Peacock-Goodwin, head of brand and sponsorship at Sky Bet said, “We’ve got a bright and busy future ahead of us and we needed an agency partner who can help us chart this next, exciting stage for Sky Bet, and that’s who we’ve found in Grey. Their strategic thinking, in particular, shone throughout the pitch process, and to go along with that, they’re just good people. We can’t wait to get started.”

“It’s rare for a client team to dedicate themselves so passionately and comprehensively to the role of the brand in transforming their business,” said Jonny Tennant Price, joint MD Grey London. “In the next few months, we will be implementing a pioneering new brand strategy for Sky Bet that will lead to exciting new creative work. With a strong partnership between agency and client, Sky Bet is at the start of an exciting new chapter.”

The pitch process was designed by Creativebrief and focused on prioritising strategic thinking alongside creative development. Sky Bet has been committed to a modern-day pitch process throughout. 

view more - Hires, Wins & Business
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Categories: Gambling, Sports and Leisure

Grey, Tue, 07 Mar 2023 11:50:41 GMT