SKY Airline Pokes Fun at Growing Ticket Prices

Ogilvy Chile and the airline SKY present its new campaign 'Don't Spend it all on a plane ticket'. The campaign stems from a truth that every traveller has experienced: when the ticket takes up most of the budget, everything else takes a back seat. And humorously illustrates the disappointing consequences that such a decision could lead to.

"At Sky, we firmly believe that travel should be accessible to everyone, putting the sky within everyone's reach in a reliable, safe, and convenient way. The trip should be a memorable experience from beginning to end," says Rodrigo Romero, regional brand manager of Sky Airline. "With this campaign, we focus on using humour to raise awareness about the importance of making more efficient use of our budget when organising a trip, and knowing that when they choose to fly with us, they will have a great experience not only inside the plane, but also still have money available to access a better experience at the destination."

Francisco Camacho, ECD of Ogilvy Chile, comments, "With this action, we are touching on a very delicate and important issue for travellers: the budget. Organising a trip gives us a lot of excitement, but there are many expenses involved: plane, hotels, transportation, meals, souvenirs, and more. So, what happens when you spend most of it on an expensive plane ticket? Everything else becomes a secondary priority, even the hotel. And sometimes, cheap hotels can surprise you for the worse." He adds, "This is what makes SKY the best option. As a low-cost airline, we offer more convenient prices, and the experience we always want on vacation of enjoyment and happiness."