Sky Adds Mother to its Offical UK Agency Roster
Mother's remit will be to help sky rearticulate its position as a market leader in the TV industry
Today Sky announces that Mother has been added to its UK agency roster and will now deliver an integrated campaign on Sky TV to help to re-articulate Sky’s market-leading TV proposition.
Commenting on the appointment Luke Bradley Jones, Chief Marketing Officer of Sky UK and Ireland, said: “Mother demonstrated a real passion for our brand and understanding of our ambition and we’re excited about what we’ll achieve together.”
Adding Katie Mackay-Sinclair, Partner at Mother said: “There are rare moments in time where opportunities like this come along and we get the chance to work with such incredible brands like Sky. Today Mother believes in better indeed.”
The addition to the Sky roster will take place with immediate effect.