Skanska and BoKlok Agree a New Partnership with S4 Capital’s Monks

Monks, the global, digital-first, data-driven creative brand under S4Capital plc., has expanded their partnership to support Skanska Sweden, Skanska Residential Development, and BoKlok to become their full service media agency of record. This follows Monks’ previous collaboration with them on the Google Marketing Platform - a platform that provides campaign management and purchasing for digital marketing.

"To continue building a strong brand that strengthens the various services Skanska offers, it’s incredibly important to have the right partners. Monks will help us build and utilise one of our most valuable assets – our data," said Henrik Hammarvid, marketing director at Skanska Sweden.

The new agreement means that Skanska Sweden, Skanska Residential Development and BoKlok will work with the same local team at Monks - ensuring consistency for the entire business.

"With a joint team for all three parties, we can share costs, resources, and most importantly, insights between the media agency and internally. This means we can optimise both ongoing projects and brand marketing while having a strong partner in the digital development of marketing technology," said Marie Passburg, EVP of BoKlok Sweden.

“By leveraging digital innovation and insights, we aim to not only reach the right audiences but also create meaningful connections that drive impact. Together, we can shape a more agile, efficient, and personalised future for Skanska and BoKlok’s brand marketing strategies," said Marcus Sundvall director of data and digital media for Monks Northern Europe. 

Upcoming development projects with Monks include dynamic banner advertising, known as DCO, to create personalised marketing – the right message, in the right channel, at the right place and time. The plan also includes developing strategies and tactics for social marketing, specifically on TikTok.