Singer Julie Bergan Surprises SAS Customers with Baggage Carousel Performance

For the past year, Scandinavian Airlines has focused on combining sound, music and travel within their communication. The brand, for example, creates its own Spotify playlists, concerts at its airports and performances on airplanes with SAS Live Music.

This time, SAS teamed with Norwegian singer Julie Bergan for a concert and catwalk show on a baggage carousel, with the help of Los & Co and Bacon director Marie Kristiansen.