Sing J Lee Directs 'The Raw Family Portrait' For Pharrell's G-Star

Sing J Lee’s camera is unrestricted by conventional scene-to-scene storytelling as it glides over railings,ceilings, and through floors seamlessly highlighting the people that make G-Star Raw, their craft and the spaces they occupy.

All the while matching the purity of the story with the simplicity and background rhythm of G-Star co-owner Pharrell’s voice-over and script.