Simon Cooper Joins Born Social as Ford Europe Creative Director
Born Social, the full-service social agency, has hired Simon Cooper as creative director. He joins from creative social agency, That Lot, which is part of the Weber Shandwick group. He reports into chief creative officer, Paddy Smith, and together they will lead the creative output across Ford Europe.
Simon previously led the social creative on brands including Adobe, Spotify, HSBC and Channel 4. He has worked across numerous campaigns including Spotify Wrapped and the world’s first Snapchat drama for Channel 4. Prior to That Lot, he worked at BBC Radio 1 and Dave (UKTV). Simon has pioneered the use of social media for over 15 years, developing tone of voice, creator content and campaigns that stretch beyond social. He was the original “voice of witty banter” for Dave online.
Born Social won the Ford Europe account in mid-2023 from WPP. The appointment came with the brief to transform the automotive manufacturer into a social-first brand, capable of swift and culturally relevant responses which engage a wider audience throughout the region.
Paddy Smith, CCO at Born Social, commented, "Simon has a very impressive portfolio and his extensive experience in social, his track record for building brilliant creative teams, culture-led campaigns and his copywriting craft made it a no brainer. We're over the moon to have him join the team and super charge Ford's creative.”
Simon Cooper, creative director, added, “I’ve worked in social for so long that when I started it was called New Media, so I’m incredibly excited to be working alongside the team at Born Social who thankfully had the foresight to call themselves Born Social rather than Born New Media. I can’t wait to help our super talented team develop boundary-pushing, eye-popping creative work, putting social at the heart of marketing plans across the world.”
Born Social is part of the industry-leading Croud Group, which also includes global full-service digital agency, Croud and luxury performance specialists, VERB Brands.
