Siemens Home Appliances Explores the Fascinating Future of Food

The latest in a series of original films produced by Siemens Home Appliances offers a fascinating glimpse into the Future of Food.

Created by brand entertainment agency Media Bounty, three expert commentators reveal  how technology and modern life are impacting on our relationship with food and how we consume it.

Using time as a core theme, Siemens sets out to explore the pressures of time and how we will need to learn to value time to enjoy life more in a technology driven future. You can check out the full campaign on the website here.

Media planning is by MediaCom, with online ad design by Cheetham Bell.

The three contributors are Food Futurologist Dr Morgaine Gaye, Futurist Mark Stevenson and Steven Dring, Founder of Growing Underground which grows pesticide free micro greens and salad leaves using advanced, safe technologies  in tunnels under London.

Future of Food was commissioned by Gaelle Thibaud, Group Marketing Manager – Siemens, who said: “As a brand dedicated to keeping our customers at the cutting edge of design and technology, Siemens Home Appliances wanted to explore what the future of food could look like and delve into some of the different food trends that are developing with expert opinions.

“Siemens appliances are already full of features to help with the demanding lifestyles of today and in the future: hyperFresh cooling technology keeps food fresher for up to three times longer, connected Wi-Fi ready appliances, such as the fridge with cameras, lets you look inside your fridge from wherever you are and our Built-in ovens with microwave take advantage of combination cooking to cook dishes in up to 50% less time thanks to varioSpeed. The future of food is certainly changing and we are proud to be providing solutions to meet this.”    

Three teaser videos, which look at specific trends such as the use of mushrooms in clothing and packaging, will be distributed via Facebook and YouTube . These direct viewers to the main feature film which will sit on the Siemens home appliances UK website.

Siemens has already produced three other films which examine the Future of Fabric and Fashion. From this previous campaign, favourability towards Siemens as a brand saw a significant uplift of 175% over those who had not seen the campaigns. This is above the standard benchmark of 63% for UK campaigns.