Sid Lee Paris Announces Laetitia Neves as Head of Production

Following Stéphane Soussan’s promotion to executive creative director earlier this year, Sid Lee Paris is pleased to announce Laetitia Neves’s new role as head of production.

Since her arrival at the agency over two years ago, she has collaborated with senior producer Julia Bakola and their team to create some of the agency’s most notable campaigns for SKYN, Prime Video, Honda, H&M, Plum, and more.

Previously, Laetitia worked with high-profile clients like Flying Blue and 3M, before transitioning to production at Dentsu Aegis, where she developed films for global brands like L’Oréal, Orange, and Play-Doh.

Laetitia’s promotion at Sid Lee Paris comes as the agency is preparing a number of international campaigns for clients partnering with Roland Garros, Wimbledon, and UEFA Euro 2024, including OPPO. In addition to the recent promotions, Sid Lee is expanding its presence in the UK and has also recently boosted its Paris team with the arrival of Eric Esculier, senior art director, creative team Ninon Peres and Geoffrey Poulain, and international copywriter David Dominguez.