SICKDOGWOLFMAN Makes Health Insurance More "Humany" for Health Partners

To launch their new brand positioning, ‘Health Insurance. Made Human.’, Health Partners have released a new integrated campaign via SICKDOGWOLFMAN & Magnetizer.

A long-standing pillar of the SA community, Health Partners are a non-profit, members owned health insurer that’s been keeping South Aussies healthy for over 85 years. Much like the organisation itself, the campaign takes all the clinical, rational, and sometimes mundane parts of health insurance and makes them, well, more humany. (And if that’s not a word, it is now.)

Jess Wheeler, creative director at SICKDOGWOLFMAN said, “Health Partners are a local, South Aussie-based, non-profit health insurer. So, in this kind of category, they’re genuinely a different kind of player. Less jargon. Less stuffy. Less corporate behemoth. More human. And they’ve been that way since the very beginning. So, the simple truth behind the genesis of the brand became the same simple truth behind the platform. Take health insurance, make it more human.”

Rather than shy away from run of the mill health stuff like getting your eyes checked, picking up a prescription, and taking your kid for a shot – the campaign embraces all kinds of health-related moments in all their neck cracking, tooth checking, bone mending and omm humming glory.

Wade Stokes, head of marketing at Health Partners said, “We’ve had South Aussie’s backs for over 85 years – but we’ve never really owned it. This campaign and brand re-positioning is the vessel to showcase exactly who we are and what we do best. We’re more than your health partner… We’re local, we’re non-profit and we have hundreds of expert humans in our network that really care about creating a better state of health. There’s few things more personal than our health and that’s why we’re health insurance, made human.”

The campaign will roll out across TV, OOH, radio, digital, and social.