Shocking Illustrations Make a Powerful Point About Biodiversity

In a context of climate crisis where the environment and biodiversity are at the heart of the debate, IFAW, the International Fund for Animal Welfare, and Publicis Conseil are presenting a new campaign to raise awareness.

Through two illustrations by Richard Wilkinson, IFAW makes us aware of the fact that protecting animals helps to save a species and that in itself helps to preserve biodiversity. Every ecosystem is a series of interdependent links, in which each has a role to play in the survival of the other.

“Attacking a species means attacking an entire ecosystem”: this strong message is deployed in print and digital, to denounce the abuses of humans on what surrounds them. The media agency Repeat took charge of negotiating free Clear Channel media.

Richard Wilkinson's illustrations abstract from the broader topic and focus on specific subjects: animals, very realistic, in a refined nature, represented in a chromatic atmosphere in half shades. The soft and relaxing atmosphere that emerges contrasts with IFAW's strong message and creates a certain discomfort for those who view them. A necessary and enlightening awareness.

Founded in 1969, the International Fund for Animal Welfare (IFAW) is a global non-profit organization that protects animals and their environments. 

With offices in 15 countries and projects in more than 40 countries, IFAW rescues, rehabilitates and releases animals in safe environments around the world. 

In collaboration with governments and local communities, its experienced campaign managers, internationally renowned legal and political experts and scientists are the first to propose sustainable solutions to the most urgent animal welfare and wildlife conservation problems.