Peach
dlmdd
liahome
Wake The Town
adstars
Gear Seven/Arc Studios/Shift
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

Shift Sessions Podcast Launches Episode 4 'Rethinking for Web3'

ADD TO COLLECTION

​Learn how Web3 will change what consumers expect from brands online – and how to engage successfully in this new world.

Shift Sessions Podcast Launches Episode 4 'Rethinking for Web3'

Web3 will change the web as we know it. Because, what makes this version of the web so different, is how it will decentralise information, remove permissions, and give users more control of the communities they belong to.  

From blockchain technologies and cryptocurrencies, to NFTs and decentralised autonomous organisations (DAOs), web3 promises to shift power from big tech companies to consumers. 

But where will that leave brands? How will their consumer relationships change? And what will they need to do to survive? 

To find out, in this episode of The Shift Sessions, we speak with Tony Bailey, Head of Technology at DAS, Omnicom’s Diversified Agency Services group – a web3 maven, who is helping brands around the world prepare for this new world.  

In this 25-minute episode, Bailey explains: 

  • What Web3 really is (and it’s not the metaverse) 
  • How web ownership will change (and what this means for brands) 
  • What consumers will expect from brands in the future (and how to get ready now) 

Listen to ‘Rethinking for Web3’ below, or stream on Spotify, Apple, Amazon and Audioboom. 


view more - Digital Craft
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
PHD Media, Tue, 29 Nov 2022 15:53:09 GMT