Tue, 29 Nov 2022 15:53:09 GMT
Web3 will change the web as we know it. Because, what makes this version of the web so different, is how it will decentralise information, remove permissions, and give users more control of the communities they belong to.
From blockchain technologies and cryptocurrencies, to NFTs and decentralised autonomous organisations (DAOs), web3 promises to shift power from big tech companies to consumers.
But where will that leave brands? How will their consumer relationships change? And what will they need to do to survive?
To find out, in this episode of The Shift Sessions, we speak with Tony Bailey, Head of Technology at DAS, Omnicom’s Diversified Agency Services group – a web3 maven, who is helping brands around the world prepare for this new world.
In this 25-minute episode, Bailey explains:
Listen to ‘Rethinking for Web3’ below, or stream on Spotify, Apple, Amazon and Audioboom.
view more - Digital CraftPHD Media, Tue, 29 Nov 2022 15:53:09 GMT