Tue, 06 Dec 2022 11:16:21 GMT
Commerce is changing.
Behavioural shifts during the pandemic pushed more people online and ecommerce saw 10 years of growth in 10 months.
To catch up, companies digitised 20-25 times faster in 2021 than the year before, and the fight to win consumers online – and in the real world – is now fiercer than ever.
But what can brands do to get commerce right? Is there a one-size-fits all approach? And how will commerce change in the future?
To find out, PHD spoke with Steve Mader, global head of commerce at PHD Global Business.
In this 25-minute episode, Steve explains:
Listen to ‘Cracking the Codes of Commerce’ below, or stream on Spotify, Apple, Amazon and Audioboom.view more - CreativePHD Media, Tue, 06 Dec 2022 11:16:21 GMT