Tue, 08 Nov 2022 15:15:00 GMT
In the digital world, marketers are increasingly investing in new tools and marketing technologies that promise to help them run campaigns more efficiently and connect with consumers more effectively.
But, as new PHD research reveals, more than half say they have little or no knowledge of what these tools can do.
So, how can marketers become more successful at using MarTech? How can they build a successful MarTech strategy? And who can they turn to for help?
To find out, we spoke with James Buckle, Chief Digital Officer at PHD – an experienced ‘MarTech Missionary’ who has helped global brands choose and develop technology strategies across their businesses.
In this 25-minute episode, Buckle explains: