Peach
dlmdd
Gear Seven/Arc Studios/Shift
mo-sys
I Like Music
liahome
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

Shift Sessions Podcast: Episode 2: Mastering Martech Solutions

20

ADD TO COLLECTION

Learn how to master the latest marketing technologies and boost your marketing performance with PHD

Shift Sessions Podcast: Episode 2: Mastering Martech Solutions

In the digital world, marketers are increasingly investing in new tools and marketing technologies that promise to help them run campaigns more efficiently and connect with consumers more effectively.  

But, as new PHD research reveals, more than half say they have little or no knowledge of what these tools can do. 

So, how can marketers become more successful at using MarTech? How can they build a successful MarTech strategy? And who can they turn to for help? 

To find out, we spoke with James Buckle, Chief Digital Officer at PHD – an experienced ‘MarTech Missionary’ who has helped global brands choose and develop technology strategies across their businesses.  

In this 25-minute episode, Buckle explains: 

  • Why we are about to enter the golden age of Marketing Technology  
  • How to choose the right MarTech tools for your team 
  • How to set the right KPIs to maximise returns on investment

Listen to ‘Mastering Martech Solutions’ below, or stream on Spotify, Apple, Amazon and Audioboom. 

view more - Thought Leaders
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
PHD Media, Tue, 08 Nov 2022 15:15:00 GMT