Sherilyn Shackell Reveals What Makes the Coveted Scholarship So Special

Each year, marketers everywhere create a flurry of activity as they apply for a highly desired and rare scholarship into The Marketing Academy.

In this week's episode of Black T-Shirts, The Marketing Academy founder Sherilyn Shackell takes us into the academy and helps us better understand what it’s about, and its somewhat mythical and magical allure.

Sherilyn talks about her creative processes and where she gets her ‘force of nature’ sense of energy and purpose. She doesn’t wear a black T-shirt. She builds the people who lead the people who run the brands who sell you the black T-shirts.

There are conflicts of interest all over the place on this one, as Brent is a Fellow of TMA and Thinkerbell is a sponsor. None-the-less, it’s a powerful episode focusing on the power for good that marketing at its best is.

For a third season in a row, the podcast is supported by world-leading Market Mix Modelling SAS company Mutinex. And for the second year in a row, The Pub Test has its own returning supporter, creative confidence building insights platform Ideally.

All episodes of Black T-Shirts will be available via premium podcast creators MIK Made, Black T-Shirts can be found here. You can also watch the episode on the Black T-Shirts Youtube channel here.

Adam Ferrier is the founder of award winning creative agency Thinkerbell, and Brent Smart is CMO at one of the worlds largest telecommunications companies, Telstra.