Shattering Stereotypes: Meet the First Football Poster Collection Empowering Female Players

The ‘Future Idols’ campaign created by BBDO Argentina celebrates the national players who will take part in the upcoming Women's Football World Cup in Australia and New Zealand as role models for the younger generation.

When we enter any child's room, we often see pictures of their football idols: Messi, Ronaldo, Mbappé, Neymar and many others who inspire them before each training session, every game and in their everyday lives. These icons reinforce their belief that dreams can come true. However, until now, there have been few opportunities to find these role models in women footballers, at least in Argentina, as they're often made invisible in society.

In the country where Messi was born, many girls still believe that football is only for men, while other sports are more suitable for them because they feature iconic and historic female players. To change this, YPF, Argentina's largest oil and gas company and traditionally the official sponsor of the Argentine National Football Team, has joined forces with BBDO Argentina to launch a pioneering initiative: the first-ever poster collection featuring female footballers from the Argentine Women's National Team.

This innovative campaign's primary objective is to celebrate the players who will compete in the upcoming Women's World Cup in Australia and New Zealand and to inspire future generations with role models they can proudly identify with.

"We all know that Pablo Aimar was a guiding light during Messi's formative years. Unfortunately, this doesn't apply to girls, because female idols have remained invisible in Argentina for far too long", explained Juan Pedro Ferreti and Tomás Wilhelm from BBDO Argentina.

"In this case, it is imperative for YPF to draw attention to our Women's National Team ahead of the World Cup. We firmly believe that our brand's role lies in empowering all our national teams," commented Agustina Pelfini, advertising manager at YPF.

Produced by Mamá Húngara, this groundbreaking campaign is set to be launched before the Women’s Football World Cup. The posters can be purchased via the YPF app, YPF petrol stations, and in the Olé sports newspaper, making them easily accessible to all.