Sex Toy Ad Shows Real Couples’ O-Faces on National Orgasm Day

A new campaign for British sex toy and lingerie company Lovehoney features real couples as they get down to their naughty business with the help of the brand’s products.

Directed by Tiny Bullet of Thomas Thomas and created by London agency Brave, ‘Turn Up the Turn On’ was aired on British television (after the 9pm watershed of course) to mark National Orgasm Day, which comes every year on July 31st.

The aim of the 30-second commercial is to normalise sex toys in a fun way, doing away with outdated notions of sleaze, but this had to be done in a way that would ensure it was approved by regulators Clearcast. To overcome this challenge Tiny Bullet had to come up with some inventive techniques to suggest Lovehoney’s saucy sex aids without showing them. For example, at one point we view a couple in a vibrator’s-eye view. 

Featuring both gay and straight couples as they steadily race towards climax, the spot has a rhythm to it that was intentionally designed to reflect the building intensity of sex, building to a montage of close-ups on the couples’ faces at the point of orgasm.

It’s been a standout year for Tiny Bullet, who’s been working hard to smash stereotypes, starting with her amusing #Adpology tackling sexist advertising for International Women’s Day.