Seth MacFarlane Airs 'Family Friendly' SB Ad

Seth MacFarlane keeps it somewhat wholesome to remind Super Bowl XLVIII viewers about his upcoming comedy western feature A Million Ways to Die in the West.  Seth directed the :30 “Big Game” spot, teaming up with Santa Monica production company Detour Films to shrewdly promote the film’s outrageous red-line trailer.

Fans of Seth’s hit film Ted will be happy to see a cameo from the memorable foul-mouthed bear in the spot, which features Seth and Ted in a scene familiar to many as they watch the Super Bowl on the couch. In the clip, Seth laments the rejection of the “Million Ways” trailer to play during the game’s coveted advertising time, saying the R-rated promo was denied for not being “family friendly.” The duo serves up some customary bawdy banter before directing viewers to watch all the restricted raunchiness in the film’s restricted trailer online at www.AMillionWays.com. 

Seth MacFarlane directs, produces, co-writes and stars in A Million Ways to Die in the West alongside an A-list cast that includes Charlize Theron and Liam Neeson. The film is being released by Universal Pictures and is slated to hit theaters May 30th.

Credits

Universal Pictures 

SVP Creative Advertising, Universal Pictures: Patrick Starr

Production Company:  Detour Films

Director: Seth MacFarlane

Executive Producers:  Josh Canova, Rob Traill

Line Producer: Larry Gold

Associate Producers: Shea Kammer, Joe Micucci

DP: Michael Barrett

Production Designer: Stephen Lineweaver