See the Benefits First Hand in DoorDash's Freelance Campaign

DoorDash in collaboration with production company Sequitur Cinema, dropped its latest targeted campaign last week, ‘Shop & Deliver’ to showcase the benefits of freelance work through DoorDash’s newest delivery development.  

Director seck. has a background in fine art and it shows in the distinctive aesthetic of the ‘Shop & Deliver’ campaign. Pairing a SnorriCam with ultra wide prime lenses, the work captures the point of view of the ‘Shop & Deliver’ Dasher. seck. commented on his approach: “The SnorriCam fit so perfectly with the concept. By almost breaking a fourth wall, we were able to empathise with the energy of the Dasher without losing the informative aspects or message.”  

This vision was made whole due to DoorDash’s partnership, seck. said. Daniel Grossman, executive producer at Sequitur added: “DoorDash paired a clear understanding of their objectives with impactful creative. The team's openness to seck. and his directorial vision allowed us to push the boundaries of the format. I love how it turned out: an effective film for their marketing message that feels fresh and relevant.”