Secret Agent Escapades in Bang Bang Films' Hyundai Spot

Hyundai’s 'Elite i20', the new premium hatchback, which promises to live up to its tagline, has launched its new TVC. Directed by LA based Alexander Paul and produced by Bang Bang Films – India’s International Production Company, the commercial has been created by Innocean, Delhi, and shot in Romania.

The product is the best of a compact sedan and a compact SUV, and is designed to give consumers the best of both worlds. It surpasses every expectation and hence cannot be limited to a category: it’s beyond a hatch!

The idea of “Un-compromise” comes from the product itself. Add to that the edgy personality of the i20, and you get a cinematic story of a secret agent, who would rather quit than compromise with his beliefs. The car becomes not only his partner in outsmarting his pursuers but also his pen with which he etches his resignation in style, using the entire city as his canvas. It encourages consumers to get the car that gives them everything they want, and never settle for less…

“More and more scripts of outstanding international quality come out of Asia and India in specific: The “Retirement” campaign for the Hyundai i20 from Innocean, Delhi is one example for that. No effort from Bang-Bang Films was spared to take my vision of this project to perfection. The outcome is cutting edge feature style excitement and positions the Hyundai i20 as the “un-compromising“ choice to be the winner. In the execution we pushed the envelope to the limits as every stunt was shot practical in camera”, said Alexander Paul, Director of the commercial.

Roopak Saluja,  Founder and Managing Director – Bang Bang Films, said, “"Innocean was clear in their brief to make the spot look like a Hollywood movie trailer with high intensity chase scenes.  Alex (Alexander Paul) was clearly the man for the job given the slick car stunt action we've achieved with him over the past few years.  Client, agency, production company and Director, we're all super pleased with the result."

Vivek Srivastava, Managing Director, Innocean said: "Hyundai’s new premium compact i20 had to achieve a creative progression in keeping with the brands larger than life personality. The priority for creatives was to capture the action packed ethos behind the new i20 in the launch TVC. They worked closely with the team at Bang Bang Films to select a director who would do justice to the story as well as an edgy portrayal of the car. Every bit from the location to the stunts and the music was meticulously put together by this triad. The final output does justice to the brand strategy, the script and above all meets the expectations of the client and the agency.”