Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that intersts you, share your favourite stories and follow your favourite people and companies

Already have an account?

Creative
  • 198

Second-hand Phones Are Like Dodgy Used Cars in New O2 Campaign

VCCP, 1 month, 4 weeks ago

VCCP launches new 'Preloved' campaign

Second-hand Phones Are Like Dodgy Used Cars in New O2 Campaign

Breaking away from the stereotype of second hand phones as dodgy, out-dated and unreliable, VCCP & O2 have launched the Preloved campaign, offering customers a reliable, money-saving alternative to buying that beaten-up spare phone from your friend’s friend’s friend.

Through the Preloved campaign, customers are reminded that with 02 'second hand shouldn’t mean second rate'. With the promise of a warranty, a five-point check and a 14-day return policy, buying a second-hand phone with O2 is the real deal, and hardly a downgrade from a phone that is brand spanking new.

Creative Agency

Creative Agency: VCCP

Category: It, phones, Av and computers , Phones

Genre: Comedy , Storytelling , Visual VFX