Second-hand Phones Are Like Dodgy Used Cars in New O2 Campaign
Breaking away from the stereotype of second hand phones as dodgy, out-dated and unreliable, VCCP & O2 have launched the Preloved campaign, offering customers a reliable, money-saving alternative to buying that beaten-up spare phone from your friend’s friend’s friend.
Through the Preloved campaign, customers are reminded that with 02 'second hand shouldn’t mean second rate'. With the promise of a warranty, a five-point check and a 14-day return policy, buying a second-hand phone with O2 is the real deal, and hardly a downgrade from a phone that is brand spanking new.
Creative Agency: VCCP
Category: It, phones, Av and computers , Phones
Genre: Comedy , Storytelling , Visual VFX