SEC Network Taps into Iconic Sports Moments in 10th Anniversary Spot

Celebrating SEC Network’s 10th Anniversary this fall, the college sports network’s refreshed 'We Love It Here' campaign rolls out in tandem with many milestones for the SEC. This season also kicks off the SEC on ABC and ESPN and the addition of Texas and Oklahoma to the SEC. Bringing attention to the exhilarating energy of SEC Network and what it represents, long time agency partner 77 Ventures Creative reimagines the 'We Love It Here' campaign in a series of ads comprised of everything that brings college sports fans home to the SEC.

77 Ventures Creative collaborated with production company Boomshot on the series of spots for the 'We Love It Here' relaunch. Tapping into iconic sports, fan, and network moments, the infectious energy emanating from these ads is the result of weaving together ESPN Creative Studio’s coverage of all things SEC. In these spots, bold graphics take centre stage, while the word ‘love’ in the tagline is teased with a revolving collection of words and phrases that speak to the individual reasons why 'We Love It Here' resonates for fans.

These films celebrate the SEC lifestyle, connecting the images on screen to the network’s live sports coverage, school fandom, on and off-the-field programming, and more. The revitalised brand campaign will be integrated into university and network sports messaging throughout the year.

Michael Haje, president and creative director of 77 Ventures Creative and Boomshot founder, says of the campaign, “We’re glad to have had another fun opportunity to collaborate with our ESPN/SEC Network friends and the chance to celebrate ten years of SEC Network and welcome Oklahoma and Texas to the party. This film showcases the Conference’s strengths and the Network’s award-winning programming and hopefully captures what it means to the fans here in SEC country.”  

Lauren C. Taylor, director of sports marketing at ESPN, adds, “SEC Network brings fans home to everything they love about the SEC lifestyle. This campaign truly celebrates the passion, pageantry, and unique fandom of the SEC - the electric environments, premier sports, programming, and the place we call home. Home is more than a location - it's a feeling. ‘We love it here’ is that feeling - it's the passion, the emotions, and the fandom that only exist in the SEC, and it all comes to life on SEC Network.”