Sean Moran Named Executive Chairman of Ryff

Ryff, the leader in the fast-growing industry of Virtual Product Placement (VPP), has named Sean Moran as its executive chairman. The appointment of the former Viacom advertising chief is the latest signal of accelerated growth at Ryff.

Sean was the chief architect of Paramount's (then Viacom's)  Advanced Advertising capabilities, including the development of Vantage, an industry-leading data and prediction engine that continues to set new revenue growth and marketing standards effectiveness. He is also credited with introducing new streaming platforms to the Upfront marketplace, transforming Pluto TV into the largest AVOD service in North America. He is an avid investor through his own portfolio company, Carpe Diem Holdings and through Lunch Partners, a private network of leading marketers, and frequently keynotes on business innovation at universities and Fortune 100 companies.

"Sean is the right Chairman for Ryff," said Roy Taylor, founder and CEO of Ryff. "His extensive advertising background and business development skills will help us strengthen our vital partnerships with networks and brands, cement our strategic alliances while also expanding our international sales capabilities. His solid leadership experience will also help Ryff during our first go-to-market rollout this fall."

"As the media industry approaches a new inflection point, the value exchange between brands and consumers is changing right before our eyes. Ryff's technology and approach, along with a strong board and management team, has created a sizable market advantage. One example is Ryff's breakthrough product placement technology, which dramatically alters the advertising environment as we know it," Sean said. "Ryff is already providing the most advanced, effective suite of solutions to help brands, networks and content owners manage their VPP strategies and activate meaningful new revenue streams."

Sean succeeds former chairman Louis Hernandez. In addition to Sean, Ryff has recently named STX Entertainment founder Sophie Watts to its board and branded entertainment maven Jae Goodman.