Screwfix Takes to OOH with ‘Don’t Stop. Sprint’ Campaign

Building on its popular 'Don’t Stop. Sprint' national campaign earlier this year, home improvement retailer Screwfix has now taken to London out of home sites to promote Screwfix Sprint, its rapid 60 minute or less delivery service, to reach tradespeople as they commute across the city. 

The brand’s first dynamic digital OOH campaign launched this week and not only features more than 100 different products on rotation within the digital posters, but also draws on location data to serve the ads within the 60min time span of the Sprint delivery service.

Media was planned and bought by Dentsu X and Posterscope, with creative by Five by Five.