Scrabble Letters Come to Life

Discover the highs and lows of the lives of “blank,” “Q” and “P” in Jeff Low's sentimental and off-beat campaign for Mattel's Scrabble. Featuring a refined classical music soundtrack, each spot reveals the personality behind the letters of the popular word game. Wealthy blue-blooded bachelor "blank" enjoys parties, golf, random hook-ups and his pet albino peacock. When not winning spelling bees or working his paper route, lonely high schooler "Q" is simply looking for the right girl. Confident and creative free spirit "P" loves dancing and being the center of attention. Kind of makes you wonder about the rest of those Scrabble tiles.

CREDITS: Mattel “Scrabble”

 

Production Company: Biscuit Filmworks

Director: Jeff Low

Executive Producer/Managing Director: Shawn Lacy

Executive Producer: Colleen O’Donnell

Supervising Producer: Scott Craig

Producer: Mary Beth Jenner

Production Designer: Michelle Derrick

Director of Photography: Igor Jadue-lillo

 

Agency: Pereira O’Dell sf

CCO: PJ Pereira

SVP, ECD: Jamie Robinson

CD: Paulo Coelho

CD: Aricio Fortes

CD (apples): Rob Lambrechts

Copywriter: Charlie Wolff

Copywriter: Neil Ramanan

Director of client services: Gary Theut

Management Supervisor: Henry Arlander

Account Executive: Erin Garvey

Director of Production, EP: Jeff Fero

Business Affairs, Broadcast: Angela Eddleman

Senior Producer: Monica Wilkins

 

Post Company: Umlaut SF

EP: Gina Locurcio

Line Producer: Kelly Gibbs

Editor: Inome Callahan

Graphic Artist: Ivan Miller