Scott MacEachern Joins Swift as VP of Strategic Growth
MacEachern is Senior Brand Executive and Architect of the LiveSTRONG movement
Creative agency Swift
today announced the appointment of Scott MacEachern as Vice President of Strategic Growth. MacEachern has a proven record of propelling innovative ideas, managing high-profile relationships and delivering exceptional business results. At Swift, MacEachern will serve as a strategic partner for the agency and clients, identifying and cultivating opportunities for growth and development.
MacEachern’s deep curiosity, unconventional thinking and experience working on both the brand- and agency-side make him well-suited to the new role at the rapidly-growing digital creative agency Swift.
“Scott brings an impressive range of experience and knowledge to Swift,” says Liz Valentine, agency co-founder and CEO. “His ability to build a successful brand from scratch, inspire the people around him and challenge the status quo is completely in step with Swift and will be key to our continued success.”
Scott MacEachern adds: “To help guide a smart, relevant agency like Swift is an incredibly exciting opportunity. My career has centred on being curious, building and maintaining meaningful business relationships and collaboration. I’m looking forward to applying these qualities in this new role to help drive forward goals for both our clients and Swift.”
In nearly two decades at Nike, MacEachern established a sports marketing department for non-traditional sports; spearheaded new business opportunities spanning product, professional sports teams and athletes; and initiated the LiveSTRONG Foundation, product collection and iconic yellow wristband. With LiveSTRONG, MacEachern galvanised a global philanthropic movement and support system while establishing a successful business. The work his team created received Cannes Gold Cyber Lion and Webby awards in 2010.
Recently, MacEachern oversaw the growth of existing and new accounts and client strategy as Managing Director for a Portland, Ore., brand marketing and design agency. He is a skilled public speaker, and is credited with leading and motivating teams to success.