Scheme Engine Welcomes Angie Bird to Roster

Scheme Engine welcomes award-winning director/photographer Angie Bird to its roster for commercials and original content.

Angie crafts deeply human and charismatic portrayals of community, empowerment and the rituals of celebration across commercials, elevated documentary and short film.  A former agency creative, her brand work includes cinematic lifestyle campaigns for brands like Nike, Dove, Allstate, P&G and the YMCA. 

Two years into her career, Angie won a Cannes Young Director Award for 'Mean Tweets,' a provocative campaign for Raising the Roof, that challenged stereotypes of unhoused individuals with striking humanising portraits. The project earned honours at the Clios, and Webbys and was shortlisted at Cannes. 

Her Gillette campaign, 'First Shave,' - a heartfelt examination of masculinity in the trans community- earned three Cannes prizes and won honours at the Clios and The One Show.

As a director invested in films that ignite conversation, and inspire action, Angie embraces challenging, overlooked stories, bringing to light complex, authentically heroic characters faced with cultural stigmatisation and gender-based discrimination. 

She co-wrote and directed Short Life Stories for White Ribbon and Bensimon Byrne - a shattering call to dismantle transphobia, following the journey of a transgender woman as she steps into her authentic life. The campaign won six awards at One SCREEN 2024, including Best in Region: North America and Best in Show

"I'm inspired to create stories that champion the human spirit, balancing raw emotion with cinematic craft, making work that feels authentic yet is beautifully told.”

In her latest project for White Ribbon, Angie directed My Friend, Max Hate - an urgent and affecting film exposing the rising influence of misogynistic figures on young men.

EP Sheira Rees-Davies says, “Angie is effusively optimistic, highly collaborative and dedicated to making bold, unpredictable work with integrity. We’re thrilled to have her at Scheme.”

EP Jannie McInnes adds, “Angie’s an incredible storyteller -she looks behind the obvious, into the layers to give us insight into her characters whether they’re on the dancefloor, in a shelter or making waves on a basketball court.”