Saxx Underwear's Awkward Re-adjustment

Knucklehead director Ben Gregor's third spot for Saxx underwear, 'Prom', has been released via One Twenty Three West, Vancouver. Plagued with uncomfortable undergarments, a young boy arrives to pick up his prom date but, trying to reassure the girl's father that he'll 'take care' of his daughter, he proceeds to suggestively readjust his ill-fitting pants. 

Credits

Title: Prom
Client: Saxx Underwear
Agency: One Twenty Three West, Vancouver
Agency Producer: Sue Bell
Copywriter: Bryan Collins
Art Director: Rob Sweetman
Director: Ben Gregor
Producer: Dwight Koch
Production Company: Knucklehead / OPC
DOP: Doug Koch
Editor: Matthew Griffiths