Saving Their Bacon... Sunscreen Saves Pigs From Sizzling in Heatwave

Right now, everyone is probably thinking about what they didn't order an extra fan off Amazon, but in pig circles, there's a huge problem: sun protection. 

Pigs naturally get their protection from the sun by rolling in mud, but with a shortage of mud to roll in, new innovative methods are required to keep pigs safe and protected. 

Never fear - ad agency 10 Days & Piz Buin have their backs. 

Introducing Pigz Buin, sunscreen to stop pigs sizzle. Glaze liberally every 2 hours. 

That’s right - pigs will be lathered with sunscreen as crowds flock to the Royal Welsh Show, the UK's biggest agricultural show on what is expected to be Wales' hottest day on record. 

The campaign was created in just a few hours following an announcement from animal charity RSPCA warning pet-owners to take extra precautions to keep their animals safe in the hot weather. With heatwave warnings focused on human loss of life, it is important to remind all pet owners to think of clever ways to give extra protection to their pets during this heatwave. 

Dominic White, co-founder of 10 Days, comments: “No one wants pigs to turn to crackling unnecessarily in this heat. We hope this campaign will remind all animals owners, not just pig owners, to take extra steps to look after their pets”