Forget rocking horses, candy canes and socks, this year Santa's sack could be packed with Galaxy Gears, Samsung's smartwatch - at least if this new ad directed by Michael Dowling is anything to go by.
The spot, 'Santa's Secret' sees Father Christmas perform infront of an audience of excited elves as he lays out the plans for December 24th.
Title: "Santa's Secret"
Client: Samsung
CMO: Todd Pendleton
Senior Manager: Trevor Lambert
Manager: Joe Fraler
Production Consultant: Peter Friedman
Prod Co: Epoch
Director: Michael Dowling (repped by Independent in the UK and Europe)
Producer: Eric Sedorovitz
Executive Producer: Melissa Culligan
Agency:
Global ECF/Partner: Mike Byrne
Partner: Richard Mulder
Head of Production: Andrew Loevenguth
President: Karina Wilsher
Acct. Director: Lauren Bozarth
Edit:
Editor: Jeff Ferruzzo
Assistant Editor: Healy Snow
Executive Producer: Sila Sover
Post / EFX:
Executive ProducerL Michael Pardee
Producer: Marlo Kinsey