Sanderson Design Group Launches First Ever TV Campaign for Iconic Interiors Brand Harlequin

Sanderson Design Group has launched its first ever TV campaign for its iconic Harlequin interiors brand this week. 'Own The Room' is a confident call to action encouraging a new generation of budding interior designers and homeowners to express their true selves and make their homes as unique as they are.

EveryFriday, the creative agency responsible for the campaign, identified that while this audience is very confident with their personal style and wardrobe, they often play it safe with their interior choices and need a nudge to uncover the same confidence in relation to their home designs.

So, ignoring category tropes of carefully propped rooms, void of any life, the campaign features three varied and distinct personalities bought to life by three striking models, turning the tables on other interiors brands who choose not to show people in their shots. The ad is styled to reflect the designs that surround them and is captured at extreme scale to bring confidence and energy to a world that’s often empty and passive.

The spots will air across Channel 4, More4 and HGTV until 21st September and are part of a wider ATL campaign that includes print ads in luxury and style magazines, digital and social ads.

Nigel Hunt, marketing chief at Sanderson Design Group says of the campaign: “This creative campaign is boldly re-booting the brand, firmly grounded in insight and colour science. Leaning into statement designs, patterns and colours; it’s the brand champion of self-expression in the home. Our creative exudes confidence, encouraging the audience to ignore the bland and generic, unlocking design confidence to express their true personality in their homes”.

EveryFriday ECD Dan Fernandez explains further: “Whether it’s laid-back, daring and eccentric, determined or tenacious, Harlequin’s bold wallpaper and fabric design collection allows people to break the mould and “own the room” – and the unique use of people in the creative reflects this perfectly.”