San Miguel Makes You Rethink Everything You Knew About Being Rich

Modern life would have you believe that 'wealth' and 'riches' need to involve money - lots of it, if you ever want to get anywhere near true happiness. San Miguel has teamed up with Pablo London to continue their campaign of proving that's not necessarily true.

The new film, directed by Leila & Damien de Blinkk at Blink Productions, puts a big fat question mark over the perceived worth of materialism, and encourages leading a life full of enriching experiences rather than grandiose golf games and a high stake in the stock market.

Part of the wider 'Find Your Rich' multi-channel campaign, the film will be accompanied by the third edition of the brand's annual Rich List, which celebrates unique people across the globe who strive for a different kind of wealth, as well as a social experiment to be carried out across the UK in August and September.