Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?


Samsung's 'Voices of Life' is Helping Mothers Connect with their Premature Babies

Leo Burnett Chicago introduces sound technology to help preemies' brain development

Samsung's 'Voices of Life' is Helping Mothers Connect with their Premature Babies

Fifteen million premature babies were born last year. That’s 15 million babies confined in intensive care units for months, away from their mothers. That’s why Samsung developed “Voices of Life,” a breakthrough idea and technology to connect mother and baby, helping preemies develop while separated from their mums. 

Without the benefits of reaching full development in the womb, the preemies lose the nurturing sounds of their mothers, replaced by the beeping of machinery. This disconnect between the mom and her baby puts the child at higher risk of developing language and attention deficits.

Technology featured in “Voices of Life” records the mother’s voice and heartbeat, “wombifying” the sounds and playing them to the baby through a speaker inside the incubator. The soothing sounds from the mother increase the babies’ early sensory experience and ultimately, improve their brain development. It also helps the mother “be there” virtually even though she is physically away from her child.

Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Creative Agency

Creative Agency: Leo Burnett Chicago

Copywriter: Debbie Mudd

Art Director: Brandon Cox

Producer: Keith Jamerson, Caitlin VanderKlok

Executive Creative Director: Dan Chodrow

Chief Creative Officer: Mark Tutssel

Account Management: Ben Bartolomei, Lisa Bamber

Associate Creative Director: Mikey Hester

Strategy: Wells Davis, Layla Revis

Designer: Rob Schellenberg, Frances Macleod

Executive Producer: Matt Blitz

Production Company

Production Company: Whitelist Collective

Executive Producer: Jared Anderson

Director: Bobby Moser & Ben Mullinkosson

DOP: Brandon Kapelow

Line Producer: Rich Salamone


Edit Company: Cut and Run

Editor: Ben McCambridge

Edit Assistant: Lee Bacak

Executive Producer: Amburr Faris

Post Production / VFX

Post Production Company: MPC

Colourist: Kris Smale

Category: It, phones, Av and computers , Phones

Genre: Creative technology