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Samsung & Leo Burnett Italy Create Smart Windshield for Safer Roads

Leo Burnett Europe, 6 months, 1 week ago

Device allows motorcyclists to connect smartphones to their vehicles

Samsung & Leo Burnett Italy Create Smart Windshield for Safer Roads

In Italy, using smartphones while driving contributes to 25 percent of accidents among young motorists. Samsung and Leo Burnett Italy tackled motorcycle safety by creating the Samsung 'Smart Windshield'. 

Part of the global 'Launching People, Mixed Talents' campaign, Smart Windshield allows motorcyclists to connect their smartphones to their vehicle, providing windshield displays including GPS navigator, text messages, emails and voice calls. They can choose to stop and answer, or send an automated “I’m driving” message reply. 

Samsung partnered with Edo Mossi, a rally and motorcross rider, and Matteo Bruno aka Cane Secco, a YouTube star, to develop Smart Windshield. Yamaha provided the Tricity 125 scooter to be fitted with the device.  
Creative Agency

Account Manager: Federica Giacomotti

Creative Director: Christopher Jones

Strategist: (Global Planner) Enrico Buongrazio

Associate Creative Directors: (Copywriter) Giovanni Salvaggio, (Art) Andrea Marzagalli

Producer: Maria Luisa Crisponi

Creative Agency: Leo Burnett Italy

Executive Creative Directors: Francesco Bozza, Alessandro Antonini

Social: (Media & Content Manager) Raffaella Ramondetti

Project Manager: (Sr) Andrea Castiglioni

Creative Team: Giuseppe Pavone, Luca Ghilino, Nicoletta Zanterino,

Creative Team (cont.): Marco Viganò, Alice Crippa

Account Supervisor: Carlotta Piccaluga

Brand Director: Bruno Borsetto

Production Company

Director: Davide Agosta

Category: Automotive , Bikes

Genre: Creative technology