Samsung Commits an Art Heist with a Twist in Lively 'Frame' Ad

Independent's Gary Freedman shows us how to commit an art heist without the prison time in his new spot for Samsung. The fast-paced and funny sequence shows museum staff, art collectors and tourists alike agape as famous works of art disappear around the world. Freedman skillfully blends comedy and drama with a payoff that contrasts the everyday act of changing the channel with a disaster in the art world.

The new ad, entitled 'Galleried', is a lively way to draw attention to the fact Samsung's QLED model can double as art when not in use, transforming a living room to a gallery wall at the click of a button.