Samaritans' Latest Campaign Highlights How Small Talk Can Save A Life

A new campaign from Samaritans, British Transport Police (BTP) and Network Rail aims to encourage commuters to act if they think a fellow passenger may be at risk of suicide on the railways, highlighting how small talk has the power to save a life.

For every life lost on the railway, six are saved by the actions of those around them and the Small Talk Saves Lives campaign demonstrates what the public can do to help, illustrated by Sarah’s story in the charity’s latest film.

The film has gained widespread attention since it’s launch with over 2 million views online. The campaign has been covered by BBC Breakfast, Sky News, The Guardian, Huffington Post, Evening Standard and PR Week. The campaign’s creative has been led by Pegasus, with the film shot by director Matt Hopkins of The Progress Film Company.

Creative Credits 

Creative Agency – Pegasus

Creative Director – Stuart Hehir

Senior Creative – Adam Hayes

Scriptwriter – Ian Ray

Associate Director – Chris Webb

Senior Account Manager – Ellie Madgwick

Production Company – The Progress Film Company

Director – Matt Hopkins

Producer – Richard Guy

Production Manager – Heeva Hamed

Director of Photography – Charlie Herranz

Focus Puller – Pete Blakemore

Camera Assistant – Anca Badita

Sound Recordist – Robin Gerrard

Gaffer – David Nye

Spark – John Antill

Art Director – Elizabeth Melinak

Art Assistant – Luke Shepherd

Colorist – Caroline Morin @ Cheat

Sound Design – James Locke Hart

DIT – Jesse Lewis-Reece

Runners – Amy Jones & Daniel Stoker