Sam Swisher Joins Native Content and Wild Gift Content as Partner and Head of Sales

Native Content and Wild Gift Content have announced that Sam Swisher has joined the team as partner and head of sales. Swisher will work alongside partner/EP Tomer DeVito and managing director David Mitchell to develop and implement impactful sales strategies that help broaden the reach of both rosters.  

Swisher brings over 20 years of diverse industry experience to his new role, beginning his career in feature film development and production before moving onto commercials (with a special focus on the automotive category). His wide-ranging interests eventually landed him at commercial VFX house Public VFX, where he served a three-year stint as executive producer and head of sales and managed to increase sales by more than 30% each year. In 2009, he co-founded WoodShop Studios Inc., and over the course of 12 years he built it into an industry-leading production company specialising in food, beverage and product. 

“Running my own company was an amazing experience,” said Swisher. “But after shutting down Woodshop in 2021, I realised that what I really wanted to do was be a part of a team again… I just needed to find the right team. And it was around this time that, coincidentally, I started running into Tomer.” 

“I’d known Sam for years, and I’d always liked him and admired his work,” Native Content’s DeVito commented. “When we reconnected and got to talking, I realised that we were actually in very similar places. Having just launched Wild Gift with David, I was looking for a way forward that would evolve our company while keeping our values at the forefront. And when I realised how much Sam’s values aligned with ours, I knew he’d be the right fit.” 

“Sam clearly knows what it takes to run a company and evolve it,” Wild Gift’s Mitchell added. “But for us, the most important thing is that his priorities are aligned with ours. We’re family first here—we want to work with good people, on projects that we believe in. And the fact that Sam led with that is why he’s working with us today. We are very excited to have him as part of our team.” 

Working under the same umbrella, Native Content and Wild Gift produce high-profile global campaigns, commercials and branded content with some of the industry’s top directors, artists and celebrities. Swisher’s hire heralds a new period of growth for this joint venture, being the first concentrated sales push in the companies’ history.