Wake The Town
Stuck in Motion
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

Sam Smith Holds Court in Sumptuous 'I’m Not Here To Make Friends' Video


UnderWonder Content's Tanu Muino directs the video at once royal residence Ashridge House

Sam Smith Holds Court in Sumptuous 'I’m Not Here To Make Friends' Video

Sam Smith’s New Album, GLORIA, is out today, along with a video for 'I’m Not Here To Make Friends,' directed by award-winning UnderWonder director Tanu Muino (Lil Nas X, Harry Styles, Elton John, Britney Spears, Normani). 

The video features Smith emerging from a helicopter, dressed in the stunning hot pink gown they wore on 'Saturday Night Live,' and escorted into a sumptuous costume ball held at a historic English estate. Helmed by Ukrainian director Tanu Muiño (Katy Perry, Normani), the video was shot at Ashridge House, which was once a royal residence to King Henry VIII and Princess Elizabeth I. La Big Bertha makes a cameo appearance.

In addition to Tanu, UnderWonder Content’s roster of director talent also includes Lado, Troy Roscoe, and KC Locke, who last year took home a MTV EMA for his music video collaboration for David Guetta and Bebe Rexha. Led by EPs Frank and Ivanna Borin, UnderWonder’s success in the music video realm and status as a pop culture influencer is also attracting projects in the commercial, film, and branded entertainment space.


Production Service
Post Production / VFX
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Genres: Storytelling, People

Categories: Short Films and Music Videos, Music video

UnderWonder Content, Mon, 30 Jan 2023 10:19:07 GMT