SALT.TV & PSONA Collaborate Again for The Military Mutual
Another film from a fruitful collaborative start to 2018 from SALT.TV and PSONA, this TVC for financial services provider The Military Mutual once again recruits directors Rudolf & Ragnar to tell an authentic human story with a twist.
The insurance letter through the mailbox is given an innovative and visually striking spin in this ad, when it is accompanied by the fanfare of a full-scale military marching band.
Yet within that, the genuine human connection remains and the touching and joyous atmosphere on set comes across with smiles all round for those watching.
Production Company: SALT.TV
Director: Rudolf & Ragnar
Producer: Alice Windeler
Editor: Peter Duggan
Creative Agency: PSONA
Advertiser: The Military Mutual
Category: Finance , Insurance
Genre: People , Storytelling