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SALT.TV & PSONA Collaborate Again for The Military Mutual

New TVC directed by Rudolf & Ragnar shows the power of saying thank you

SALT.TV & PSONA Collaborate Again for The Military Mutual

Another film from a fruitful collaborative start to 2018 from SALT.TV and PSONA, this TVC for financial services provider The Military Mutual once again recruits directors Rudolf & Ragnar to tell an authentic human story with a twist.

The insurance letter through the mailbox is given an innovative and visually striking spin in this ad, when it is accompanied by the fanfare of a full-scale military marching band.

Yet within that, the genuine human connection remains and the touching and joyous atmosphere on set comes across with smiles all round for those watching.

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Production Company

Production Company: SALT.TV

Director: Rudolf & Ragnar

Producer: Alice Windeler


Editor: Peter Duggan

Creative Agency

Creative Agency: PSONA


Advertiser: The Military Mutual

Category: Finance , Insurance

Genre: People , Storytelling