senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

SALT.TV & PSONA Collaborate Again for The Military Mutual

27/03/2018
Production Company
London, UK
30
Share
New TVC directed by Rudolf & Ragnar shows the power of saying thank you

Another film from a fruitful collaborative start to 2018 from SALT.TV and PSONA, this TVC for financial services provider The Military Mutual once again recruits directors Rudolf & Ragnar to tell an authentic human story with a twist.

The insurance letter through the mailbox is given an innovative and visually striking spin in this ad, when it is accompanied by the fanfare of a full-scale military marching band.

Yet within that, the genuine human connection remains and the touching and joyous atmosphere on set comes across with smiles all round for those watching.

Agency / Creative
Production
Editorial
Credits
Agency / Creative
Production
Editorial
SIGN UP FOR OUR NEWSLETTER
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0