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Creative

SALT.TV, PSONA and Ben Fogle Show Us the Co-op Way

The presenter surprises unsuspecting travellers to show the benefits of Co-op's Travel Insurance

SALT.TV, PSONA and Ben Fogle Show Us the Co-op Way

Following their previous award-winning collaboration for Co-op Funeralcare 'Grandad's Engine', which picked up three DMA awards at the end of last year, PSONA, SALT.TV and directors Rudolf & Ragnar have teamed up again. This time they're working for Co-op's Travel Insurance brand to showcase how it pays up front for customers' insured medical expenses incurred on holiday, rather than them having to pay themselves.

In this light-hearted fun film, award-winning TV presenter Ben Fogle surprises unsuspecting travellers at Manchester Airport, paying for their goods and services before they can; a smart simple metaphor for the travel insurance's key selling point. A lovely joyful film that can't help but raise a smile, and does just make you wish that you could take Ben on holiday...

Client

Brand: Co-op Travel Insurance

Creative Agency

Creative Agency: PSONA

Production Company

Production Company Name: SALT.TV

Producer: Alice Windeler

Directors: Rudolf & Ragnar

Category: Finance/insurance , Insurance

Genre: Comedy , Dialogue , People , Storytelling