SALT.TV & Delete are ‘Keeping Switzerland Working’ with jobs.ch in Inspiring New Brand Film

Integrated digital agency, Delete, appointed SALT.TV to help bring to life their new brand strategy and creative concept for jobs.ch, Switzerland’s leading online job portal.

Set around the inspiring theme ‘Keeping Switzerland Working’, the work positions jobs.ch as the No.1 portal for job seekers of all walks of life, anywhere in the country.

Based on both audience research and a deep understanding of the jobs.ch business, Delete created a communications strategy designed to build awareness and belief in the jobs.ch brand and its role in helping people into the right roles.

SALT.TV were engaged to assist Delete with the production of the film as part of an overarching integrated campaign.

Shot fully on location across nine different spots in Switzerland, the film features fifteen real people working across a variety of interesting and diverse occupations from blue collar to white collar, and everything in between.

Sensitively capturing these characters up close and personal in their natural environment, SALT.TV’s Rudolf & Ragnar coax authentic performances and moments that bring depth and authenticity to jobs.ch’s offering to the Swiss people. They are there for everyone. With one fully-packed week of filming, the team of SALT.TV and Delete have delivered a creative collaboration packed full of beautifully shot visuals that build upon a stirring voice-over script to leave viewers feeling moved and inspired.